The best way to bring in sales online is with goodwill.
Trust and rapport is key.
The problem is, many people allow the fear of “giving away too much free content” and wonder “How much is too much?”
They are afraid to give away the secret sauce methods they use to do their work.
And for good reason. If competitors take these concepts, they could put them out of business.
The problem with this is it comes from a foundation that the thing they are doing now is the only thing they have skill in.
When you learn to increase your skillsets in other areas, you don’t have to allow this fear to run you.
I’m not invalidating the fear, because I know it’s real… This is why foundationally, you MUST learn and continue learning WHILE you are taking action.
Use learning to fuel your action instead of dragging your action with it.
When we can teach others the things we know, we unlock a part of us that lets us learn new things and live a much more full life!
Another belief is that “What I do now is who I am?” and this is just not true. It’s just what you do today!
One day, you will learn new things and decide to do something else – or you will just stay the same as you are today!
Now – to get more sales online – you have to learn how to create content that sells.
That’s what I’m going to teach you today.
The feedback loop is so important to this process.
You have to get feedback from your audience of what they need help with.
This happens by asking questions: on your social media, of your friends, family, coworkers, collegues.
You can do this to discover where your area of genius is, and then find out the areas that people need help with.
Often times, these areas are so elementary to where you are right now, but they are the most important, transformational “First Step” along the way.
You want to give away those first steps to people for free!
Identify:
1.) Where your target audience is at with their journey. This is determined by the level of “excitement and engagement” they give you when communicating on social media.
2.) Pattern of common frustrations they have
3.) Areas of knowledge that you possess that will help those people in your audience get closer to where you are.
Now, if you don’t know your niche, or haven’t identified it yet, you have to get clear on what you are selling and your goal – and identify what group of people you can help the most.
For me, I’ve identified usually academics, teachers, influencers, authors, speakers, as well as people who sell complex technology products in a simple way, non toxic products for health, or home décor are often who I’m talking to.
I also have real estate agents, marketing agency owners, and coaches that I work with a lot as well!
Because of this, the biggest common problem my audience has is: getting in front of the right people who are ready to buy from them!
What I’m sharing with you in this blog post is exactly how to do that.
You identify the problem and frustration of the people are looking to help. Then, you confirm what you think the issue is by asking questions of people who fit into that target audience.
Start to answer those questions with videos, social media posts, and text posts.
Create blog posts that answer those questions (that’s what this is for my audience).
When you do this, you’ll start to get really clear about who your serving and their needs.
And here’s the 2 elephant in the room question:
How do you know if they aren’t talking to you what they need?
What if I don’t have it perfectly figured out yet?
These two issues keep people stuck.
1.) You won’t know. You’re often guessing in the beginning intuitively, and seeing the engagement you get.
There’s no perfect way to do this, you just have to speak up and put yourself out there boldly!
This is why self acceptance is so important.
You will get haters, you will get people upset with you.
As well, you will probably NOT get people engaging. This is because you gotta move forward or backward in the process and figure out where they are in the customer journey.
Identify the real issues your target customers are dealing with and help move them from where they are to where they want to be!
When you do this and promote your content through ads, you’ll be able to reach a much wider audience.
In my course, Social Media Ads That Work, I walk you through creating ads that find buyers for you.
2.) You won’t have it all perfectly figured out ever. If you think you have everything figured out now, you are believing a lie.
There’s always more to learn. Embrace stepping into being a learner and learn what you don’t know.
Then, step out and discover information about your audience.
This doesn’t mean you are inadequate, or incompetent, you just don’t know what your audience wants!
You have to discover it by asking more questions and being intentional to learn what you don’t already know.
When you do this, this creates trust and rapport with your audience. They can tell that you are “the real deal” and “legit” and become more likely to buy products when you launch them.
As well, when you are creating products, you want to create them with the things your customers want! Give away the First Steps for free, and then lead them with framing, copywriting, marketing ads to the “Next Steps” for them to buy - and this is what you sell.
It could be a product, a service, or a mix of the two!
This process works for every marketing, industry, product or service but it starts with accepting ourselves and putting ourselves out there to answer this one question:
What DON’T I know right now about my audience?
And then when you can answer this, you will be able to sell them anything.