Learn To Write Profit Generating Headlines The Easy Way

The most important part of marketing and advertising you can learn is how to write headlines. If you can write headlines, you can succeed in marketing and advertising.

This is the number one area that most people struggle with that affects their ability to sell online.

I often re-write headlines to increase results 5-10x above what the previous headline was getting for my coaching clients.

Part of the problem is, as I've mentioned in other blog posts: mindset and overthinking. Over analyzing what a good headline looks like is a surefire way to create a crappy headline.

When you get stuck in your head about making the perfect headline, it almost always comes out extremely bad. That's a topic for another time, but ultimately, good headline writing is about being able to throw a bunch of darts BLINDFOLDED at a moving target and hoping some of them stick.

A headline is all about grabbing people's attention. If you're not getting the attention of your target customer, you've lost most of the battle.

I'm not talking about random attention for being crazy or doing something stupid - I'm talking about actual locked in, focused, paying attention, listening, engaging with what you are paying attention to.

A good headline both GETS and KEEPS the attention of your target customer.

Getting their attention is useless if you can't keep it.

So we want to write our headlines in a way that speaks directly to:

1.) The problem the customer has

2.) The solution we offer

3.) Projects a vision of their future after they engage/buy what you are selling.

4.) Sometimes even build your credibility and authority.

These are what a good headline does, all in one to two sentences.

Example of a good headline that does this:

After working with 120,000 business owners, I figured out the 3 things most people aren't doing to reach 7 figures in sales online.

This headline right here does all four things mentioned above!

Here's a variation of it:

3 Proven Keys To Make 7 Figures That Worked With Over 120,000 Clients Of Mine.

There are many different ways to frame a headline, depending on who you're talking to - or where the headline will be posted at.

Here's a big secret: You will not use the same headline on every platform! 

Your emails, landing pages, blog posts, social media posts, and ads will all use a different headline structure!

Because of this, you want to do some observation and intelligence recon. This is one of the biggest keys to getting better at writing headlines that many people miss/avoid for whatever reason.

Are you ready for this huge key?

Please pay attention to this...

If you do anything this year - this will grow your business.

1.) Join Other People's Email Lists And Read Their Email Headlines

2.) Pay Close Attention To Ads You See Everywhere For Headlines.

If you do this, your ability to write headlines will massively increase. Start to look at the structure of how the headlines are written.

These companies are spending millions to billions on these headlines. Learn from other people's work to get a Master's Degree in Headline writing!

I'm so serious. There are people who've I've told to do this for years that still don't. The ones who do are the ones who make the most money in their business, and the rest are always looking for a secret formula...

I just gave it to you.

You aren't plagiarizing or copying the headlines. You're observing them as a template.

When you do this, your headline writing will get better.

Get to work writing some headlines!

If you need some help going over your business, headlines, landing pages, emails, copy, ads, etc, schedule a free 15 minute call with me here: jeremiahkrakowski.com/freecall

Stop Overthinking And Start Taking Imperfect Action

For years, my habit was to come up with ideas and get stuck in my head processing through them. I was a chronic over-thinker because it was safer and less risky to think about ideas than to take action.

I used to get upset when people would say, "The world is for the doers" and "Dreams without action go nowhere."

Now, I'm one of those people saying the same thing - but with one KEY important addition: Action without dreams will die - so keep on dreaming big!

That said, we have to start taking action on things. We have to get out of our heads if we want to progress in our lives.

It can be a comfort zone, a response to trauma, a safety reaction, or we may even convince ourselves that it's a "wise planning method" to sit around, overthinking all the ways things can go wrong before taking action.

It's true. Failing to plan is planning to fail...

But sitting around always planning while never taking action is guaranteed to fail!

We can all accomplish far greater than we ever imagined by taking imperfect action than we will waiting until everything is going perfectly in our lives!

Here's an exercise for you: identity what your next step is. Take action on it.

Even if you haven't fully processed through or thought about how to take that action or what comes after it - take imperfect, unprocessed action towards your next step!

You don't have to complete your thought processes before taking action. Yes, I understand that it may be hard to grasp this fact right now.

If we can begin our thought process and then take action without having to figure everything out, it allows us to accomplish more in our business than sitting around processing and solving every problem that arises.

Taking action without all of the solutions figured out is the best thing you can do as a business owner.

It allows you to course-correct and adjust your plans as you go (which is the best thing to do) instead of being locked into one plan before you even begin!

This is the best path to take towards your goals that will get results.

I understand that reading this, everything inside of you may resist the idea of taking action without having all angles figured out yet.

I'd invite you to step out in faith and try it out.

Whatever fear or worry or "wisdom" tells you that it's wrong to do this, try to embrace the possibility of taking imperfect action in your life and your business.

This one thing will change everything for you. It may be the scariest thing you have ever done, but I genuinely believe that it's the type of breakthrough that will be worth it to open up many new doors and possibilities for you.

When you can identify your next step - and you start moving forward, taking action on it, even without every other step figured out yet, you'll soon experience an acceleration in your ability to develop new ideas and process through the right actions to make.

It might feel like your forgetting things, leaving them behind, or even dropping balls. But in fact, you're leaving all the distractions behind.

Change your perspective to realize that overthinking and overprocessing your actions is just a major distraction in your life that is preventing you from doing what you need to to reach your goals.

The time to take action is now, not later, towards your goals.

Will you please start taking action in your business?

Schedule a 15-minute call with me to talk about what actions to take in your business and strategize your next steps together at jeremiahkrakowski.com/freecall

Offering New Products And Services Will Grow Your Sales

Have you ever had success in your business, and then sales started to slow?

Or maybe you created momentum, and then things flatlined?

This is normal. It happens. It sucks, but it happens more often than you think.

Businesses stagnate. They stall. They fall flat sometimes.

The fastest way that I know that breaks any business owner out of this “rut” is by offering new products and services to their audience.

I see this kind of rut happen time and time again when a business owner promotes the same product or service over and over again to the same audience - and then wonders why they aren’t getting sales anymore.

Ask yourself an important introspective question: What does your customer need or are already paying for that you can offer people to make more money with?

Often, we can get stuck in “just doing things one way” that we allow our businesses to falter due to errors of pride.

There’s opportunity all around you to offer your audience and customers new products and services, but we get stuck on trying to get results in one thing that we miss what might be right in front of us.

This creates the “yo-yo” cycle that many business owners experience because of a lack of innovation.

The good news is, this cycle is natural - but that’s also the bad news!

When we become aware of this cycle, we can innovate our way out of these ruts by being honest with ourselves about what’s not working - and we can do to change it moving forward.

Spend some time, on purpose, coming up with ideas that can help your audience reach their goals.

What are they always asking questions about? What are their main struggles? What are some root causes of these struggles that your current product or service line isn’t currently servicing?

How can you help connect the missing dots for your customers with new products or services to help them?

Start thinking outside the box and the confines of what you’ve “always done” and go 10-15% outside of that box.

Create and innovate new products/services to offer your audience, and you’ll see your sales increase.

If you sell dog leashes, offering dog treats, and dog food, and dog sweaters, expanding your product line is a great way to make more money in your business!

Expand your horizons, what you’re offering, what your selling, and your sales will increase.

Don’t get so stuck trying to do things one specific way that you miss the infinite opportunities in front of you.

We can get so caught up in trying to “make something happen” instead of just going with the flow and innovating something new to offer our customers.

It’s time to break this pattern and start to create new ideas. Never at the expense of mismanaging our current resources and what we have going on, but for the purpose to further progress towards our goals.

We have to think several moves ahead. We have to plan several moves ahead. We have to start aiming towards these goals with our actions and keep moving the needle forward.

This, unfortunately, CAN lead to overwhelm and overthinking. Don’t get so caught up in overthinking and overplanning the process that you don’t take action, but rather - decide what’s one thing that you can do in the next 2-3 months to offer your customers or audience new, exciting ways to work with you or buy products from you?

When you start to think and build in this way, you can grow upward in your goals.

It’s a commitment you have to make. A decision to innovate and progress forward, to not stay stuck.

Will you make that commitment in your business? If you do, things will start to come together faster for you!

If you would like some help strategizing what offers to make and products to develop for your audience, schedule a free 15-minute call with me at: jeremiahkrakowski.com/freecall

You can also schedule time with me for one-on-one coaching.

Don't Sacrifice Your Boundaries For A Business Deal

In business, sometimes people will say we have to do things that we don't want to do, that we have a boundary around, for them to work with us.

People will ask us to jump through hoops that we aren't willing to. You may even have someone ask you to do something unethical or immoral.

Someone might ask you to sacrifice your family time for the business and to give everything to them to prove your loyalty.

These are all situations where personal boundaries are being questioned and encroached upon.

Unfortunately, when we allow someone to take down a boundary for them to trust us, like us, or to prove ourselves to them, we show that we can be easily manipulated and that the other person can control the business relationship through manipulation and guilt.

This tone and foundation for any business relationship is a recipe for disaster.

If you grew up in a family or system, say a church or company where boundaries weren't respected, maybe you were taught to lay down your boundaries to receive love or approval from other people. 

This is the type of situation I grew up in and have worked in in the past. It has been the most challenging, most valuable journey I've walked to stop being a people pleaser and to stand firm in my boundaries.

To this day, I have people every week asking me to lay down my business boundaries to do business with them.

My answer is always "No," without guilt or shame.

When you learn not to seek other people's approval or worry about their disappointment because of your boundaries, you step into your power. 

You show people how to respect you by sticking to your boundaries.

Healthy boundaries are never about controlling other people; they are about what we allow to be around us. If someone isn't willing to respect our boundaries, they don't need to be in our space.

You might say, "Yeah, but I really need to close that sale," or "I need to get that client!" Unfortunately, this thinking has led millions of people to do things they wouldn't usually do to get approval from others.

This is the adult version of peer pressure - when we give in to someone else's desires that violate our standards for them to like us!

We must not allow people to infringe on these personal boundaries. The stronger you get at holding to them and saying "No," without any explanation whatsoever, the more you show people that you value yourself - and in turn, they will value you.

Or they will leave you.

With boundaries, rejection is a good thing because you want people to leave you that can't respect you.

If you don't value yourself, other people won't either.

This is about self-worth and self-image.

When you see yourself for the value that you possess, you won't be able to be pushed around by other people in what they think you "should do" for them.

And here comes the hard truth on this one: many of us don't want to hold to our boundaries because we've previously benefited from laying them down.

Even harder truth: We often benefit from other people laying their boundaries down for us, and we believe that if we hold a certain standard in our lives, we will have to respect other people's boundaries as well.

Yes, you will. Respecting other people's boundaries will be the best thing you ever did in your entire life.

Often, the benefits we gain from encroaching on other people's boundaries and not having them ourselves lead us to lay them down continually.

We allow other people to step all over us to be liked by others or do what we believe is the right thing to do.

Some of us might have been raised that the only right thing to do in life is not to have boundaries. This is a horrible lie that keeps many people stuck in cycles of self-abuse and shame.

Healthy boundaries will change your life. One of the best books I know on this topic is by Dr. Henry Cloud and Dr. John Townsend, called "Boundaries." You can buy it here with my affiliate link on Amazon: https://amzn.to/387RnMR

Don't sacrifice your boundaries to close a deal or push something through. If you do, you're setting a standard that says you can always be pushed around. This creates an unrealistic expectation for the business relationship.

When you start to get more confident with your boundaries, everything opens up for you in your life and business! It's worth it to do the work to get more effective with your boundaries.

Making Assumptions Is Dangerous For Your Business

Making assumptions is a natural human tendency. We look at how things are going and filter them through our experiences.

As a business owner, making assumptions, on the one hand, is vital to predict market direction and be ahead of the curve - but these are calculated assumptions.

On the other hand, making assumptions will make you spend years headed in the wrong direction. It's extremely dangerous for your business success to make unproven assumptions.

We have to become relentless with proving any assumptions we have.

You might assume someone wants to buy a product from you, or there's a need in the marketplace, but you won't know for sure until you test it out.

Some people become addicted to making assumptions - because there's a rush in assuming things before they happen.

You have to take action and DISPROVE your assumptions. Notice, I didn't say prove them. You want to disprove your assumptions. Trying to prove them, you'll always find someone to validate you.

But you focus on getting more NOs than yes's; you'll figure out precisely what the marketplace wants.

You might also make assumptions in your leadership style that are dead wrong. By assuming that someone can do a take or be willing, you invite unnecessary drama into your life instead of just speaking directly.

Clearly expressing expectations in all interactions and not making assumptions will increase your ability to make money.

You might be used to making assumptions as a survival mechanism. It may even terrify you to prove or disprove them, and you prefer things to "happen naturally." As a business owner, the only natural thing you can do is take action to prove or disprove anything.

You have to figure out what the truth is in your assumptions. You have to do due diligence as fast as possible.

People take months figuring out what they assume when this is the first step of the journey. Taking months to figure out your assumptions will make you go broke.

You want to prove your assumptions as fast as possible - and learn as much as you can about your audience, about the marketplace, about your staff members, by asking questions.

And this is the risk: when you start proving or disproving your assumptions, you will discover an incredible truth - a painful one in the beginning, that you will embrace:

You are often WRONG about what you assume. I don't care how many times you've been right before or made correct assumptions; this statement is 100% true when you become honest with yourself. You are often wrong about what you assume.

When we can embrace this as part of the process, we can prove what we assume, we can learn where we are wrong, we ENJOY discovering beliefs that we held to that were untrue - and changing them, you can grow a business to be successful.

We have to stop avoiding being proven wrong and start embracing proving ourselves wrong to discover what the truth is to grow our businesses. When you embrace this - everything will begin to fall into place for you.

We can often assume that the people around us aren't willing to help us. We might assume that we are a burden on someone or that they are incapable of helping us in a certain way. These assumptions will lead you to overlook the kind of help that is already around you.

You have everything you need in your life to reach your goals RIGHT NOW if you become aware of it.

The first step is to stop assuming things and to start taking action.

Here's How Having An Email List Benefits Every Business Owner

Why do you need an email list?

With so much uncertainty across all the platforms these days, having an email list you can control is the one thing you can have faith in in your business.

When you create an email list of qualified prospects, you can sell to this list month after month.

Trying to rely on ever-evolving social media platforms as your only place to sell is a crapshoot and a considerable risk.

Having an email list is something that you can do to make sure that you have more control over your business's future, to protect yourself.

What can a good email list do for you?

An email list is an asset that can make you profit for years to come.

I remember growing my list to over 150,000 people when I did affiliate marketing. I was able to promote products and command thousands of dollars in sales off this list in promotions!

We have clients that we've helped add 100s of thousands to their email lists, and now consistently generate $60,000 per month just from their email list, people buying everything they release!

Add to that… It generally costs about $1-3 to grow your email list per person with an excellently targeted offer. You can expect that 30% of these emails will be bad emails.

This is why having an email list is a powerful asset.

You will be able to create offers that the email list wants to buy or promote offers from other people to your list and use it as a constant stream of income.

It's one of the few tangible assets an online business has! If you were to get an audit of your company value, your social media followers and digital products created are hardly an asset. I've seen these types of audits. They don't have much real value to a company. But an email list is considered a real asset, similar to real estate or wealth!

You have to make your offer qualified.

The more qualified your list is, the better the results you'll get out of it. Random email addresses don't convert to sales as well.

I've seen people trying to get the lowest cost per lead with un-qualified offers, and sadly, these don't convert to sales.

You want your leads in your email list to be people who are most likely to buy from you. Your offer to build your email list should be able to solve a problem your target customers (people who will buy from you) need to be solved. It's usually an overview to cast vision and possibility of what result they will get, plus real value that they can apply immediately to get a result at no cost. This makes the best opt-in offers. Discounts also make good opt-ins.

You have to incentivize it in some way, and an ethical bribe of sorts. But more importantly than that, it has to relate to what you sell or the lifestyle of your target customer. Otherwise, you will have email addresses from people who will never buy from you, and that doesn't help anyone.

What to do after you get an email list built.

Once you get people on your email list, you have to do the most challenging part: email them!

Sending emails to your list is sometimes the most challenging part because it means you risk judgment, criticism, and even people unsubscribing or leaving your list.

The truth is, you want people to leave your list. This is a hard truth. It may have cost you money to get these people. Having them leave your list is the best thing that can happen!

You want your emails to go to people who want to hear from you.

If you email people who have no desire to engage with you, they won't buy. Being afraid of them unsubscribing or leaving, you will make you go broke. Send emails often, a few times a week, to be engaged with your audience, and don't worry about people unsubscribing!

At the end of the day, your target buyer will connect with what you have for sale and will usually stay on your list for years! The rest will leave or ignore your emails, and that's perfectly ok! They may buy some time in the future.

If you would like some help building your email list and closing more sales with your list, schedule a free 15-minute call with me here: jeremiahkrakowski.com/freecall