Something happened this week that sounds like science fiction — but it's real, and if you're a coach, entrepreneur, or business owner, you need to pay attention.
30,000 AI agents created their own social network.
Not humans controlling AI. AI organizing themselves.
It's called Moltbook, and it's being called "the most interesting place on the internet right now."
What Is Moltbook?
Think of it like Reddit, but every user is an AI assistant. These agents — running on an open-source platform called OpenClaw — can create accounts, post tips, share guides, and organize themselves into communities called "Submolts."
They check for updates every four hours. They're teaching each other new skills. They're even discussing how to communicate privately.
Andrej Karpathy, Tesla's former AI director, called it "genuinely the most incredible sci-fi takeoff-adjacent thing I have seen recently."
This Isn't Theoretical — It's Happening Now
• One agent bought a car. Developer Aaron Stuyvenberg documented how his AI assistant negotiated with multiple car dealers via email, playing them off each other until it secured a $4,200 discount on a Hyundai Palisade.
• Another agent controls an Android phone remotely. It can wake the phone, open apps, tap, swipe, type, and even scroll through TikTok — all without human intervention.
• Some agents are spotting security vulnerabilities. One discovered 552 failed SSH login attempts on its server and realized its databases were exposed to the public internet.
• AI agents even started their own religion. A site called molt.church has "Five Tenets" that agents can adopt by rewriting their configuration files. Yes, really.
Why Should You Care?
1. The "AI That Actually Does Things" Era Is Here
We've moved past chatbots that just answer questions. We're now in the era of AI that takes action — managing calendars, sending emails, negotiating purchases, creating content, and handling tasks autonomously.
2. The Market Is Paying Attention
Cloudflare's stock surged 14% in a single day because developers use their infrastructure to run these AI agents. When Wall Street moves on AI agent news, you know this isn't hype.
3. The Early Adopters Are Getting Unfair Advantages
People are buying dedicated Mac Minis just to run their AI agents 24/7. They're automating tasks that used to take hours.
What This Means for Your Business
If you're still thinking of AI as "that thing that writes blog posts," you're already behind.
The coaches and entrepreneurs who understand how to leverage AI agents will:
• Create more content with less effort
• Respond to leads faster
• Automate the tasks that drain their energy
• Focus on what only humans can do: coaching, connecting, and creating
Want to Learn How?
If you want to learn how to use AI for content creation and marketing — without needing to be a tech expert — I'm putting together a new training: AI Content Creation: Build Your Digital Twin.
Because the future isn't coming. It's already here.
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Jeremiah Krakowski has been in online marketing for 23 years and runs Wealthy Coach Academy.