If you’re a coach, mentor, or online entrepreneur constantly chasing growth but still not hitting your income goals, I want to have a real conversation with you.
Because the truth is—it’s probably not your niche.
It’s not your pricing.
And it’s definitely not your offer.
👉 It’s perfectionism.
And it’s the #1 habit silently sabotaging even the smartest, most well-intentioned entrepreneurs.
What Perfectionism Really Looks Like in Business
Perfectionism doesn’t always look like obsessive behavior or color-coding your to-do list. In the online business space, it’s sneakier than that.
It sounds like:
“I just want to make sure I’m doing the right thing.”
“I’ll launch once I feel 100% ready.”
“This content needs a little more tweaking before I post it.”
Perfectionism masquerades as excellence—but it’s actually a momentum killer. It keeps you trapped in planning mode, always preparing but never truly executing.
Why Perfectionism is Killing Your Momentum (and Revenue)
Let’s get honest: perfectionism feels safe. It gives you the illusion of control. But what it really does is:
Kill your momentum: You delay launches, content, and offers because they’re not “ready.”
Steal your visibility: You stay behind the scenes, waiting for things to be perfect before showing up.
Sabotage your income: No content = no clients. No offers = no sales.
I’ve lived this. I’ve held back ideas that could have been game-changing because I wanted them to be flawless. And it cost me—in visibility, impact, and income.
What Actually Drives Financial Success Online
Spoiler alert: it’s not perfection. It’s imperfect action done consistently.
The most financially successful entrepreneurs:
Launch before they’re “ready”
Post content without obsessing over every word
Learn by doing, adjusting, and doing again
They trust that clarity comes from action, not before it.
How to Rewire Your Mindset to Embrace Imperfect Action
Breaking up with perfectionism isn’t easy, especially if your nervous system is wired to avoid risk. But it’s possible.
Here’s how to start:
1. Regulate your nervous system
Use breathwork, EFT tapping, or even short walks to calm the fear response when releasing imperfect work.
2. Set “good enough” standards
Use timers (e.g., 45 minutes to write a post—then publish) to train yourself to act without overthinking.
3. Reframe failure as feedback
Every piece of content, every launch is data. Imperfect action gives you real insights to improve.
4. Adopt an experimenter’s mindset
Treat your business like a lab. The more you test, the faster you grow.
Final Thoughts
Perfectionism isn’t about being your best, it’s about avoiding failure. But in business, failure is part of the formula for success.
So if you’ve ever caught yourself saying, “I just want to make sure I’m doing it right,” consider this your invitation to let that go.
Start taking imperfect action. That’s where the magic—and the money—is.
Want to hear more? Check out the full podcast episode for a deep dive into how I overcame perfectionism and started building real momentum.