Scaling a coaching business to multiple six figures is 100% possible—and can be done sustainably with just one person. In fact, with the right tools in place, it can be relatively easy to do.
A lot of people think that they need to staff up or hire a bunch of people in order to scale their coaching business to multiple 6 figures. But that's simply not true! In fact, it's 100% possible for just 1 person to SUSTAINABLY scale their coaching business to multiple 6 figures.
Now, scaling to 7 figures is a little more challenging and usually requires you to hire a few people to really sustain that 7 figure level.
But multiple 6 figures is literally a cakewalk with just one person. So how do you do it? Keep reading to find out...
You might be thinking, six figures? That's a lot of money! And you're right, it is. But that doesn't mean it's impossible to achieve—far from it, in fact. With the right amount of focus and dedication, anyone can scale their coaching business to six figures in a sustainable way, without burning out in the process.
Here's how:
Pick the Right Tools for the Job
As an online coach, there are certain tools that you absolutely need in order to be successful. A few of the most important ones are:
• Jasper.ai for writing sales copy and offer copy
• Canva for graphics
• Squarespace for your website
• Mailchimp for emails
• Zoom for hosting meetings and recording content
• Thinkific for delivering recorded content
• Zapier to connect these programs (not required tho)
All of these tools are essential for building a successful coaching business—but they're not the only ones. There are dozens of other software programs and applications out there that can help you automate various aspects of your business, making it easier for you (and fewer people) to manage everything effectively. The key is finding the ones that work best for you and your business model and integrating them into your workflow in a way that makes sense. Doing so will make sustaining a six-figure coaching business much easier in the long run.
Create (or Curate) Content That Is Truly Valuable
As an online coach, one of the most important things you can do is create (or curate) content that is truly valuable and helpful for your target audience. This could mean creating blog posts or videos on topics that they're interested in, offering downloadable PDFs or eBooks with actionable tips, or even just providing helpful resources on your website that they can use in their day-to-day lives. Whatever form it takes, make sure that the content you're creating is something that people will actually want to consume—otherwise, all of your hard work will be for nothing.
Use Automation Tools to Streamline Your Workflow
One of the biggest keys to sustaining a successful coaching business is having systems and automation tools in place to streamline your workflow—so you're not working 24/7 just to keep things afloat. There are a number of different automation tools out there that can help with various aspects of your business, from customer management to social media marketing. Find the ones that work best for you and integrate them into your workflow to save yourself time and energy in the long run.
Develop Powerful Boundaries to Say "No" to Things More Often.
As a business owner, it's easy to say "yes" to every opportunity that comes your way. But if you want to sustain a successful coaching business, it's important to learn how to say "no" more often—even if it means passing up on some good opportunities. That's because taking on too much can quickly lead to burnout, and that's not good for anyone. So, be choosy about the opportunities you say "yes" to, and create powerful boundaries around your time and energy so you're not being pulled in a million different directions. Doing so will help you sustain your business in the long run.
With just one person, it's 100% possible—and fairly easy—to scale your coaching business to multiple six figures using these tools. So don't think that you need staff or can't sustainably do it on your own! Anyone can build a six-figure coaching business quickly with the resources they have right now.