5 Psychological Triggers That Make People Buy Anything

When selling anything, we have to tap into the emotions of the buyer. 

There are triggers that all humans have that determine why they purchase. There are also several reasons that people use that decide whether they will buy from you or not.

The most significant factor of why someone buys from anyone is trust. Without trust, you can kiss any chance of selling something to someone goodbye.

The trust doesn't have to be in the right way either (they could trust you for bad reasons)... People have to trust your word. It has to mean something.

When you can build trust and authority with your target customer, you can get them to buy from you based on these five main triggers:

1.) They want to avoid pain

This is a massive trigger for why people buy—the pain of wasting time, the pain of struggling, the pain of making mistakes. The pain of feeling lonely, sick, tired, or even living somewhere they don't want to live.

These are all factors that play into why people buy. It's also one of the most powerful reasons. If someone can spend money to make the pain go away, they will continue to do so for a length of time (sometimes, this can even turn into an addiction).

If your target customer is in a painful situation and you help lead them out of it - that's a good thing and a win-win for everyone!

2.) Fear

Many people buy because of fear. Fear of being unliked, fear of going broke, fear of missing out. 

Fear is a factor that can be tapped into at any time to get people to buy. 

There are real fears people have, and if we can help alleviate those fears by people buying from us, we can get them to buy anything!

Fear can often be used to manipulate people, so be aware when you notice fear is being used to manipulate buying decisions. I personally would rather not do this in sales, but it is a powerful trigger none the less; there's no denying that.

3.) To feel pleasure

This needs no explanation. People spend money when something makes them feel good. And they will continue to do so as long as they feel good.

There are many industries based on pleasuring people - including the food industry. When people eat certain foods, there's a significant release of pleasure inside them that they will come back for more later.

As a business owner, if the experience of working with you is pleasurable and positive, you can expect a repeat customer. That's how humans work! On the flip side, if you leave a bad taste in someone's mouth (and boy, I've been guilty of this myself over the years) - even if you have the best product or service, you'll often lose that person for life.

4.) To make or save money

This one is just a no brainer. People will spend money if it saves them or makes them money. It's considered an even exchange - an investment.

Anytime people can feel certainty (or just no downside) to save money or make money, people will not hesitate to pull out their credit cards.

If you can be someone with integrity and help people save or make money - you'll never struggle to make a profit and have wealth around you!

5.) Save time

This one is one of the most significant factors people spend money on. Time is the only finite asset people have! They can always make or save more money, but people can't get more time back.

So if you can offer people a sure path to save time, they will spend money without thinking about it.

Saving people time is one of the best ways to make a profit. In fact, billionaire investors have pointed to time savings as one of the biggest factors that determine a company growing to a billion dollars. If you can provide convenience - and remove a step in the process of an ordinary task - you can market that to millions of people easily!

If you sell people something that saves them time - or gives them time back (say as a service provider) - you can bet you'll make more money!

Conclusion:

Knowing these five triggers is important for this one reason... People buy for selfish reasons. You always want to be aware of these triggers whenever selling anything. If people can trust you in these ways, and you can provide solutions to the problems they have - the sales process becomes almost automatic for you!

I've seen many people with incredible products or services talk way too much about what they are selling and not enough about what the customer cares about. The customer profoundly cares about these five triggers. If you can frame your offer in a way that gets people to connect with you emotionally, and you can tap into these triggers, you can lead people to buy from you!

In my brand new course, "Irresistible Offers That Sell," I walk you through creating offers that your target customer can't help but say yes to! I've distilled 17 years of my experience selling thousands of products online for you to follow and increase your sales online quickly! The course is less than $100 and has a 30-day money-back guarantee (so you have nothing to lose).

If you want to start to get more sales in your business, grab the course now: jeremiahkrakowski.com/irresistible-offers-that-sell

When Your Goals Seem Too Hard, Try This

I often meet people with so many dreams and ideas. Still, they convince themselves that accomplishing them is outside of the realm of possibility for themselves.

I used to be someone who did this. I had 1001 explanations and reasons for why I couldn't take action and was stuck in my situation.

Then, I realized it was me, myself and I, between my own two ears keeping myself stuck.

You see, I was choosing to believe that doing the things I needed to do in life was too hard for me.

I argued that my situation was so special and unique that it was impossible to break through and break out of - and I would tell people this!

The truth is, I was convincing myself of this because I wanted to feel the pride and pleasure of being so unique that I had no possibility of a breakthrough.

I played a mental game with myself, where I had to convince myself that my dreams were impossible.

Are you telling yourself that your goals are impossible?

Are you arguing for your limitations?

Have you convinced yourself that your situation is so unique and special that reaching your goals is too hard?

As long as you tell yourself, things are too hard, that will be your reality.

You have to change your language and start to choose to do things, even if they seem hard.

Things are only hard as long as we convince ourselves they are. Once we ask, "how can I figure this out," and start taking action, they instantly become easy.

You have to shift your perspective out of "it's too hard" and into "I can do this."

Label yourself as able and ready to accomplish everything you've ever dreamed of.

What benefit do you get for arguing FOR your limitations? What payoff are you getting for saying that things are so hard?

Really honestly ask yourself this.

Once you find this, you might discover a feeling of self-worth or identity that you found in the struggle. Maybe you've lived your life "in the struggle" for so long that things happening quickly for you seems bad, impossible, or even criminal!

Everything that you are experiencing in your life is because of a series of choices that you've made.

You have a choice, to either reject this fact, dance around the merry go round once more for another year, two years, 5 years 10 years (I've seen it happen, people convincing themselves for 10-20 years why they can't change their life) - or you'll choose today to do something different than you've done up until this moment in time.

What is your choice? Are you going to keep arguing for your limitations, or are you going to ask yourself, "How can I break through to the next level, regardless of how I feel right now?"

Once you make that choice, the whole world opens up for you.

You can either choose to stay stuck or move forward.

What do you choose?

How I Stopped Overthinking And Started Taking Action

The first step is always the most challenging part. We sit around thinking, "what should I do" - and then get stuck in more "overthinking."

I've found myself caught up in this cycle more often than not. I have so many big ideas, but getting started has been the most challenging part.

Here's how I broke that toxic cycle and how I believe you can as well!

When we get started towards our goals, nothing can stop us. But the most challenging part is getting started because of a series of human issues that most people experience.

I believe that once you get this, you will experience a massive breakthrough in your life! You will become an unstoppable force of action taking like I've become lately! I know you will!

I'd love to hear from you in my #GrowYourLife Facebook group about how this goes: facebook.com/groups/growyourlife

You can also schedule a free 15-minute call with me at jeremiahkrakowski.com/freecall .

1.) Realize that inaction is addictive.

This will be a hard truth for some people: The anticipation of taking action is addictive.

The POTENTIAL of action, the potential of doing something, is extremely addictive. We love having "potential" almost more than success.

This is why we hoard things and don't use them. This is why we don't take action. 

We prefer the idea of taking action over actually doing anything because of chemicals in our brain that get us high off potential!

They have found that people are more addicted to the potential of doing something more than actually doing it, and it's a very human thing. So you have to break this addiction on purpose.

Realize: there's no benefit from sitting around in your potential and doing nothing. You have to use what is inside of you and start to do something.

A big part of this addiction is the overthinking cycle!

2.) Break the overthinking cycle and get started!

When we sit around overthinking, we wire our brains to think that we are doing something productive. We are just sitting around daydreaming.

I believe that brainstorming and daydreaming in small amounts can be extremely productive. In large quantities, however, it can be the most toxic, unproductive thing that ever happens!

It becomes idle thoughts at that point!

Here's a hack that can help you break the cycle: take action 90% of the time, and reward yourself for taking action with SMALL brainstorming sessions.

So now, you can give yourself small doses of that addictive cycle (yes, not all overthinking is bad).

That good feeling you get from discovering potential - and thinking of new ideas - you can give to yourself in small doses.

It can be extremely healthy that way. You will be taking action instead of just thinking about ideas that you have. Then you will reward yourself with thinking of new ideas after you take action!

3.) Action is the only way that dreams come to life.

When we get started, instead of overthinking, we end up manifesting what we dream of. Those things that you've spent hours daydreaming about can only come to reality when you take action!

You have to realize that the only way you will reach any goal you have is to start doing something.

Start taking action.

I don't mean burning yourself out or striving to the point that you experience health challenges at all.

I also don't support using guilt and shame to motivate you to take action. Don't ever feel ashamed that you've been stuck in these cycles, do better next time.

Start to take action.

4.) Take ownership of why you are where you are.

Ultimately, it would be best if you took ownership of why you haven't moved forward. The only reason you've been stuck where you are is that you've chosen to stay here!

The only reason anyone is stuck is that they've chosen to be right where they are.

No one else is to blame for why you are where you are today - except you!

Might bad things have happened to you? Sure. But it's your responsibility to pick yourself up and choose to do something differently. You're the only one who will help you grow out of what happened in your past.

The book Extreme Ownership by Jocko Willink was instrumental for me in changing this cycle of blaming everything else around me.

You are not responsible for how other people feel, and other people are not responsible for how you feel!

It's time to step up and take ownership of your life instead of trying to blame things outside of yourself for it.

5.) Action beats fear.

Just because you are afraid doesn't mean that you should listen to that fear.

If you've been fear-driven for a long time, you have to be intentional not to allow your fear to keep you stuck or afraid!

It's time to get up and stop letting fear keep you in a prison of your own thoughts.

When we take action, we look fear in the face and tell it that it has no more power over us.

This may be the most challenging thing we do in our entire life! But it's the most worth it!

Do the thing that you're scared of while you are afraid. It may even hurt to do it. When I started taking action, I would get stomach aches, and my head would hurt while I took action! Now, those manifestations don't happen anymore!

6.) Figure out what you're really scared of.

The only reason we don't get started taking action is usually related to a hidden fear, deep below the surface.

In the book "The Big Leap," Gay Hendricks talks about four reasons main of us limit our actions:

1.) We believe we are inherently flawed, so we don't get started until we become "not flawed."

2.) We are afraid of outshining other people, so we shrink back and don't get started until it's safe.

3.) We fear the pain that success might bring, so we avoid getting started because of the believed pain.

4.) We fear that if we move forward, we will be disloyal to those who brought us to where we are today.

Most people have 1-2 of these things, but most never have all 4.

When you can identify which one resonates with you, you can usually trace it back to some experience that told you that you shouldn't get started.

You've allowed it to keep you stuck up until this moment in time. It's time to change those limiting beliefs. 

7.) Forgive the past and move forward

All of us have had challenging experiences. In the end, we have to forgive the past, both ourselves and other people - and realize that what happened before isn't going to happen again.

This doesn't mean that we go back to the same situation or even trust the people who hurt us. Boundaries are critical to have.

It means that we no longer allow our past to keep us stuck, and we are now moving on. 

Our past pain has been a comfort zone long enough; it's time to move forward!

We must not stay stuck and in inaction simply because things didn't work out perfectly last time.

It's time to get up and take action!

In conclusion, once you grow in these areas, your entire world opens up to you!

You may experience the same cycle again - but when you are AWARE of the issues, you can break the cycle a lot more quickly next time!

Don't allow the trap of perfection - and the need to do everything perfect keep you stuck. Things happen. Keep moving forward!

Don't beat yourself up when the cycle happens; instead, be thankful that you get an opportunity to do better this time!

Start taking action and get started today. That's where the magic happens.

How I Deal With Negative Thoughts In My Healing Journey

Learning to control your negative thoughts is one of the most valuable skills you can understand.

It's a skill that took me a while to figure out; with some inner healing work, some talk therapy, and a few good books to help me learn about Complex PTSD, I finally overcame these inner demons that had me so gripped for years in fear.

Let me share with you something that happened tonight, just an hour before I wrote this blog post to you to give some context:

Tonight, I made the mistake of breaking a glass jar in our house. It was a lovely jar.

My brain immediately went through a series of self-hatred cycles triggered by emotions, feelings, and ultimately, as I soon discovered, childhood memories.

I immediately was swearing obscenities (in my head) to myself, telling myself how much of a terrible human I was - for breaking a glass jar!

Yeah... How crazy... Do you see how crazy that sounds?

Then, as soon as these emotions hit me, and the self-sabotage cycle began, I realized what was truly going on!

I instantly told myself, "I have total control over this thought."

I'm not experiencing the pain of getting punished for breaking fine china or crystal. I existed in an emotional flashback.

At this moment, I calmed myself down - and realized that I was safe, secure, and not going to get punished.

I also told myself that I was a good, powerful, good enough, loveable person.

I didn't beat myself up for my self-hatred. I forgave myself for how I had cussed myself out just seconds prior and repented of it. I immediately got over it.

All of this happened in a matter of about 2 minutes!

This is what is called a Complex PTSD response, as talked about in Pete Walker's book "Complex PTSD" which is triggered by a strong emotional series of repeated events in our childhood.

When we become aware of why we react, we can step out of it and tell ourselves that it's all going to be ok.

I'm writing this blog post to you now, just an hour after these events transpired, to document what controlling our thoughts looks like!

You see, I went from the muscle memory reaction of powerlessness to having total personal power in just 2 minutes.

Previously, years ago, this would've taken me at least a few days to recover from. Working through my issues and getting healing for these pains inside, and creating success strategies when they come up again has revolutionized my life.

Two incredible books on this topic are:
Here are my Amazon affiliate links.

1.) The Body Keeps the Score by Bessel van der Kolk M.D. amzn.to/2L5KsvS

2.) Complex PTSD by Pete Walker amzn.to/3o2GBOO

These books helped me a lot in my healing journey, and I think they might help you as well.

If you're someone who beats yourself up for every little thing that happens in your life, check these books out!

We have to love ourselves, even when we make mistakes. You are not a horrible person just because you made a mistake!

We need to treat ourselves with kindness, the kindness we would treat someone else with who also makes mistakes!

We all make mistakes, sometimes big - other times small. There's no excuse or reason to beat ourselves up or be self-hating for these mistakes. I know some of you are reading this may have had a pattern of self-loathing. I believe that you can get help and grow out of it as I did.

Will the moments come back? Yes, just as mine did tonight. But in these moments, you will be able to use your success strategies to not derail for days and instead get right back on track minutes later!

We can all be more powerful than our past - and we can develop strategies to control our thoughts when they go towards negativity.

You are no longer a victim of your past if you so choose. I believe that everyone can grow out of the painful experiences and self-sabotage patterns that they have in their lives to live as powerful people.

Are you ready to be a powerful person? Let's do this together.

I recommend getting professional help on this journey, or at least finding someone you can talk to about these things.

A great site that I know of that has therapy services is: betterhelp.com

A free site that has people you can talk to is: 7cups.com

As we process through our pain and fears, we become more powerful than them. Developing strategies to deal with our thoughts and have control over our emotions changes everything!

Best Free App For Scheduling TikTok and Instagram Reels

Unless you’ve been living under a rock, TikTok and Instagram Reels are the latest rages in social media!

The value in them is, you can reach new audiences easier and get your message out to people in a fun, bite-sized entertaining way! You also don’t need to be professional at all with it!

All my favorite features are included in these fun pieces of content!

I’ve been creating TikTok and Instagram Reels content the last few months and started to get into a good groove with them!

Be sure to find me on both apps:

TikTok: tiktok.com/@jeremykrak

Instagram: instagram.com/jeremykrak

I thought, what better way to do this than to schedule my content.

I use Hopper HQ and Onestream. Live to schedule my other content, so why not find something that works for these apps?

Well turns out there are currently no tools out there for natively scheduling (meaning they don’t automatically post).

There’s a great app that I found tho called The Preview App. The free version is enough to do your TikTok’s and Reels!

You can download the Preview App here: preview.app

This app specifically schedules Instagram Reels, but it works the same for TikTok’s (I do both simultaneously).

The way it works is:

1.) you record your Reels or TikTok’s on your phone.

2.) Make your edits in an app like InShot here: http://www.inshot.com/

3.) Schedule the videos into The Preview App, write a short 1-2 sentence description, and add 2-3 hashtags.

When it’s time to upload, the way the app works sends you a notification on your phone. You open up the notification. This copies the description to your device clipboard and opens up your video to post in both Instagram Reels (through your camera roll) and TikTok. You might have to do it twice for the two apps!

It’s effortless to set up and use, and I love that it’s free.

I recommend downloading The Preview App and giving it a try. I’m so glad that I did.

The paid version has some other features, but I’m still on the free one! It’s awesome!

Sell More Without Being Annoying Or Slimey

Have you ever met a salesperson that you were annoyed with? I'm talking about someone that you just wanted to be like, "would you stop already!"

We all have experienced this, and many times this has left a sour taste in our mouths about selling. We are afraid to "be that person."

Unfortunately, this noble, good choice that we've made not to be an unaware salesperson leads us to swing WAY TOO FAR in the other direction.

You see, most people are trying so hard not to be annoying that they avoid doing anything that will sell in their business!

I see it all the time, business owners who have INCREDIBLE products and services not getting sales. I'm talking HIGH QUALITY, AMAZING PRODUCTS... not selling anything!

This whole idea of "not being annoying while selling" gets into our heads, and we get this vision of what we don't want to be at the forefront of our minds that affects - and damages our actions and choices.

Who's had this happen before? I know I used to. I would be so afraid of being that way that I wasn't even connecting with my target customer. 

Even with my incredible products and services, I was afraid of being "annoying" that I didn't put my stuff out there!

I wasn't sending emails; I wasn't reaching out to people and letting them know what I had for sale!

We can get so stuck in our head with the "right timing" and the "right way" to make sales based on our judgment of what it means to sell - how we've judged others - that we avoid even selling in our own businesses!

And this is usually the next place people get stuck telling themselves, saying, "I just don't know what to say to close a sale."

To this, I say that there's so much training and coaching out there on sales that are incredible. I've also recorded three podcast episodes on this topic that help you sell more. You can find the links to them below:

www.jeremiahkrakowski.com/grow-your-life-podcast/40-becoming-unstoppable-at-sales-growyourlife

www.jeremiahkrakowski.com/grow-your-life-podcast/29-close-more-sales-with-integrity-confidence-growyourlife

www.jeremiahkrakowski.com/grow-your-life-podcast/episode-2-how-to-sell-anything-with-the-words-you-say

Ultimately, you can't sell what you don't believe in, so:

1.) A healthy self-image is important. Believe in yourself, and others will as well. Mindset increases sales!

2.) Talk to your prospects like you do a close friend that you're raving about a product with!

When you give an authentic endorsement to a friend, you don't care if they buy or not, but you KNOW that they really should! 

There's a level of authenticity that we all possess when raving about something to a friend that helps us sell better.

Are there methods and cadences for selling that work better than others? Absolutely.

The best is when you know exactly what your prospect needs and desires are, you can mirror these back to them, and as a result, they will get from what you are selling (if it applies).

When I hear from a prospect who wants to pay off credit card debt and move into a bigger house, I know that if they coach with me, and I help them make $1MM in a business, they will be able to pay off that credit card debt and move into a bigger house! It's just a fact!

So in my mind, my entire goal is to help that person reach that goal that they have in their mind.

Whenever I'm selling, I'm always thinking about "What does my prospect want?"

Testimonies and case studies are a great sales tool because when people see that someone else did it, they believe that they can do it as well!

Sales happen when trust and rapport are built. You are connecting with a real human being and helping serve their needs and goals!

When you can help someone get what they want, you will get what you want, the sale!

And when you do so with integrity and honesty, people will THANK YOU for spending money with you (I have this happen all the time, everyone who spends money with me thanks me for the opportunity!)

Would you like to be someone that people thank for spending money with you? It's possible! I've seen it happen for the clients I work with for years!

If you'd like coaching to become a better salesperson, online and offline, as well as advice on what direction to go in your business, schedule a free 15-minute breakthrough call with me here: jeremiahkrakowski.com/freecall

Fact: I don't sell on these 15-minute calls! These are intended to connect with you and see where your at to point you in the right direction. It'll be the best decision you make (ok, now I'm selling to you in this blog post - go! Schedule that call!)