Delivering Excellence In Business The Right Way

When starting a business, we want to do things with excellence.

We want to put out high quality products and services.

One of the biggest mistakes I see business owners making when they just start out, is the obsession with perfectionism.

To reach your business goals, you have to give up the need for everything to be perfect before you put things out there.

Give things your very best shot, but stop wanting things to be absolutely perfect before you launch your business.

Stalling, hesitating to launch because things aren’t “quite perfect” is really just insecurity – disguised as caution. Unfortunately, this will leave you stuck and wondering when things will finally move forward for you. You won’t reach your goals with this mindset!

I often see a direct split down the middle: successful business owners taking action imperfectly, and those who need everything to be perfect before putting themselves out there, struggling to succeed.

If you want to start growing your business, give up the need for all your marketing, logos, design, presentation, etc. to be perfect, and focus on one thing:

Reaching as many new people to sell to on a daily basis.

Bringing in more revenue opens up more opportunity for you. If you aren’t making $1 Million dollars yet in your business, then your responsibility is going to be to sales and marketing. Don’t waste your time and energy on perfection! 

Focus on sales and marketing.Take imperfect action and get some revenue in your business so that you can grow to that $1 Million dollar mark.

As you make more money in your business, you can afford to hire people to refine things and make them more polished over time.

Put out high quality products and services, and launch your business with imperfect action.

If you need coaching to build a business successfully, schedule a free 15 minute call with me here: jeremiahkrakowski.com/freecall

Get Paid What You’re Worth In Business

When building a business, you’re the one who determines your value.

This can be hard in the beginning because, if no one is buying from us, we may feel we are worthless.  

We have to realize one positive truth: Our value is not connected to other people purchasing from us!

Your worth is not related to how many sales you can get.

You have to decide your value first before you put yourself out there. The marketplace pays for value, but you’re the one who decides what that value is.

This is a major paradigm shift, especially going from employee to entrepreneur – realizing that your worth is not connected to your performance!

If you want to get paid more as a business owner, you have to ask for more!

Sure: in the beginning you might take less to pay the bills. I remember when launching this business 3 years ago, I did web design jobs for $70/hour, and now I’m closing coaching clients at over $1000/hour and consulting packages over $15,000/month!

This of course was part of my strategy to get some clients under my belt, get some quick wins, get some cash flow coming in. The last 3 years, we’ve been able to pay our bills, and grow our business.

I project we will double or triple our income in the next year by doing this, and you can as well!

I truly believe that anyone reading this right now can triple their income IF they do the work needed to grow to that place.

Here’s an example, Dawn has been able to increase her monthly income every single month since coaching with me in her health business. She’s not afraid to ask for multiple figures per client in sales!

In the beginning it can be hard to do this, but as we grow as business owners, we are able to step out in that confidence to ask for what we are worth.

If  the value of what you are selling is  greater than what you are charging, people are willing to pay for it!

My clients are willing  to pay me 5 figures per month because their returns are multiple 6 and 7 figures!

A That’s what will  happen for you as well.

I don’t think we should ever shrink back our worth.

Show up in your power today. You are worth far more than you even realize, and people are going to be willing to pay you more than you ever thought was possible!

Say this abundance mantra today: I am worth getting paid 7 figures for the value I bring to the table.

Repeat that over yourself. Start to believe it. Visualize what your life would be like if you were making over $83,333/month (that’s $1 million a year).

When you start to visualize it and write down your goals, you can paint a picture in your mind's eye of what that reality will look like for you!

Then, show up as a confident person who believes in themselves when you ask for the sale.

You won’t be able to sell yourself if you don’t believe in yourself. If you  don’t believe in yourself, other people won’t either!

Ask for the pay that you want. When you stand your ground, people will  respect that. In the beginning they may not understand, but the more that you put “this is what I get paid” out there, that is what the marketplace will start to pay you!

If you would like to get some help in building a business of your own and growing your income to that 6 and 7 figure level, schedule a free call with me here: jeremiahkrakowski.com/freecall

Your Business Will Grow By Asking For What You Want

When building your business, you have to be willing to ask questions and do so without hesitancy.

I see people often holding back on asking for help or asking questions because they are unsure how to or don’t feel confident asking.

To get what you want, you have to ask for it at the end of the day.

To get more sales, you have to ask for the sale.

To get more results from your staff, you have to ask people to do work for you.

Asking is a huge, underrated skillset that people need to start doing more of.

Many times we have limiting beliefs that are preventing us from asking for help with things.

We aren’t sure if it’s going to work. We aren’t sure if it’s the right time, etc.

At the end of the day, just putting yourself out there and asking is always going to be better than not asking!

Many of us have childhood trauma in our lives - or even adult trauma from friends, family, and coworkers that have belittled us for asking questions. This made it a bad thing in our minds to ask questions. We were even punished or judged for asking “stupid things.”

There’s no such thing as stupid, bad questions.

Now, it’s possible to ask inappropriate questions, but you can’t let the fear of asking an inappropriate question keep you from asking!

Start asking for things that you want more often.

You are worth asking for things. You’re worth asking for help. You’re worth getting your needs met.

Don’t let anyone silence you or keep you from asking for things!

How To Find More New Customers For Your Business

If you're not getting more customers in your business, it's dying. We have to know how to communicate with the people who will buy from us!

But how do we find these people?

There are many platforms online where people are. Facebook and Instagram are my favorite platforms to use to find people.

To find your target customer, you have to speak directly to the person who will buy from you.

100% of your market efforts need to be about your customer, not you. They need to be about what your potential buyers care about.

You can tell your personal story and show things that you like - but only in the efforts to connect with your potential buyer. It's never so that they find YOU interesting; it's so that they know that you understand them and what they are going through!

To find your target customer, you have to make them offers that are aligned with what they want and care about.

We do this by creating internet offers, landing pages, lead magnets, and more.

Then, we run advertising campaigns. You reach your customer by putting advertising dollars into the platform to find the people who will buy from you.

Then you rinse and repeat.

The part most people miss is the feedback loop. You want to become tenacious at listening to, talking with, and conversing with your target customer (a lot of people reading this will glaze over and ignore this step, for whatever reason, yet it's actually the most important part of the entire process).

You have to get into actual human-to-human conversations with strangers on the internet to talk about what they care about and what they desire.

From where you can then create more effective offers that connect with your buyers. You then push these offers out, based on the direct feedback you get from people - to connect with MORE people to discover more about what they care about - to then create better offers - additional offers that c connect with those people.

You will create many many offers, and run many, many unique campaigns with ads to reach your target customer.

You'll never be successful just trying to make one single offer work. You have to do this feedback loop work, adjust your messaging to fit the customer, and find new people.

It's a process. It happens over time. You have to continuously find new people on a regular basis with your offers, your ads - and connect with them to have that conversation to learn what they care about and what they need.

Crafting offers that are all about people, and running an ad campaign that connects with them is what I teach in my courses "Irresistible Offers That Sell" and "Social Media Ads That Work" - as well as the majority of the work I do with my one on one coaching clients.

Talk with your target customer (not at them, WITH them), and you'll be able to sell them anything.

What To Include On Your Sales Page To Handle Objections

When creating our sales letters, we have a lot to think about when selling online!

One of the first things I always have to remind myself - and those I coach is, you never want to validate yourself in your sales copy.

This means you're not trying to convince people that you can do what you say you can do. It would help if you came to the table with total confidence in what you can do. 

Your copy can't have any level of insecurity or lack of belief in the ability to deliver the result you are promising.

You want to make promises on your landing page and cast a vision for what people will experience when buying from you.

The way that we can most effectively do this is by speaking directly to our target customers. When we make our sales pages, we have to assume that we are talking to people who are already interested in what we are selling.

Your sales page will never "get someone interested" in what you are offering, so don't even try. It's a waste of time, and it'll make your page fall flat! Your goal is to speak to people who are already interested and paint a picture in their mind of the result they can expect after they buy from you.

One important thing to keep in mind is that people will have objections even if someone is interested in what you are selling.

Everyone has life experiences, all different than our own. As you get to know your target customer and listen to them, you'll start to learn how they think and what they worry about.

Because of this, you want to speak to the issues that your target customer worries about.

You do this by speaking directly to the positive result they can expect. You can address your customer's objections and concerns by stating the opposite of what they are concerned about in a creative - forward-looking manner.

For example: if someone is concerned that learning Facebook Ads is complicated, expensive, and technical, you can use a headline like I did that says, "Create profitable Facebook ads for less than $5 a day, even if you aren't a social media guru or tech genius". So this statement IMMEDIATELY handles the objection this person has.

They are a buyer who has some questions, and if you can address these questions up front in your copy, you can help them get more results!

I've had coaching clients who applied this single piece to their landing pages of objection-handling, and their sales increased.

You want to handle the objections directly and speak to the result they can expect to get.

By doing this, you can confidently display what they will expect and paint a picture in their mind of what it will be like to be your buyer!

If you would like to create better online sales offers, check out my new $57 course, "Irresistible Offers That Sell," here: jeremiahkrakowski.com/irresistible-offers-that-sell

How Can You Know What People Want To Buy From You?

When building a business, it can be frustrating not knowing what people want to buy from you.

You have limited time and resources to grow your business; you want to make sure that you're selling the right thing to your audience.

This is what I help my coaching clients with is figuring out what to sell that people want to buy.

You can speed this process by looking at what's in the marketplace already that people are buying. You want to pay attention to what people are asking for (with their words, what they type, what they say, the feedback they give) while filling in gaps in the market.

Getting feedback from your target customer is one of the fastest ways of knowing what people want by literally asking (yes, it's that simple - just asking).

But the real truth behind this question is a bit of a cold hard truth - and some of you might not like my answer.

The only way to know what people want to buy from you is by testing things out and seeing what people buy from you.

Often, the answer you get will NOT match what you assumed people would want. That's by design.

You see money, sales, and your customers don't care about how you feel. The marketplace doesn't care about how you feel about things. The marketplace is either going to buy or they won't.

You have to put your products and services out there for sale to test - and gather data - to see what works!

When you detach your happiness, wellbeing, safety, and security from needing "certain outcomes," - you can start by taking massive IMPERFECT, UNCERTAIN action. You can put things out there to test and see what people are genuinely going to buy from you.

Will they always buy everything? Nope. They won't. That's part of the process.

You have to immerse yourself in the world of your target customer. Put yourself into situations that you wouldn't usually go into.

Who are they learning from? What are they listening to? What Facebook groups are they in? Who is influencing them?

You will have to be intentional to put yourself into these situations to learn - and grow to understand what you don't know about them already.

What you are selling has nothing to do with you and what you want, and it has everything to do with what the marketplace wants. It has everything to do with what buyers want!

You have to get that information, and it doesn't happen by accident. It only ever happens on purpose. A mentor or coach very rarely can ever give you this info either. A consultant can work with you to gather the data, but the data still has to be collected!

You can look at who is already serving in the marketing and what trends exist, using those as a roadmap of what direction to go in. Sometimes being "too original" can be your downfall.

At the end of the day, you have to put yourself in the shoes of your audience. You have to start to understand what they are thinking. What are the thoughts they are regularly having? What problems do they have? What frustrations?

Then, you deliver products and services that fit these needs. Might they not be what you wanted to sell to them? Sure they might not.

But that's how you know what your customer wants. A profitable business is all about service to your target customer, not what you want them to do. People pay for the things they selfishly want.

Are you gathering that data? Are you putting yourself out there every day, having conversations with your market to learn what you don't know? If not, you need to start there in your business.

If you'd like some help getting more of this data and know what other steps to take to start to make a profit in your business, schedule a free 15-minute call with me here: jeremiahkrakowski.com/freecall