Are you leaving money on the table because you're copying your competitor's pricing? In this game-changing episode, I'm exposing the #1 pricing mistake that's killing your sales and profit – and it's probably not what you think.
After nearly 23 years in the coaching and consulting industry, I've discovered that most coaches, mentors, and service providers are making a fatal error: they're looking at what everyone else charges and matching those prices. Here's the problem – your competitors don't know anything about pricing either, and following them is like the blind leading the blind.
In this episode, I break down my exact pricing strategy that's helped me build a business with clients paying anywhere from $5 for my Instagram Ads Playbook to $8,000 per month for premium consulting. I'll share why my $10,000 emergency AC repair taught me everything I needed to know about buyer psychology and urgency-based selling.
What You'll Learn:
✅ Why being the cheapest option actually repels quality clients and attracts "value seekers" who will drain your energy
✅ The mathematical proof that 50 clients at $30 beats 100 clients at $10 (and requires less work)
✅ My proven pricing ladder system: $5 → $197/month → $900/month → $8,000/month and how to implement it
✅ The 30% closing rate benchmark that reveals if your pricing and offer are properly aligned
✅ Why charging $100K+ per year from a single client isn't just possible – it's happening every day
✅ How to remove emotion from pricing decisions and focus on the economics that actually matter
✅ The difference between solving a "nice to have" problem vs. an "urgent must-solve-now" problem
I also reveal the exact pricing tiers I recommend for coaches: low-ticket offers under $47, monthly programs at $97-197, high-ticket programs at $6K-19K, and premium offerings at $30K-100K+ per year.
The truth is, you're not helping anyone by undercharging. You can't invest in advertising, can't hire support staff, and can't scale your impact. More importantly, you're attracting clients who aren't serious about transformation.
Whether you're just starting out or you're ready to scale to multiple six or seven figures, this episode will fundamentally change how you think about pricing your expertise. Stop being a superhero trying to save everyone with low prices. Start being a professional who charges what they're worth.