In this game-changing episode, I'm pulling back the curtain on why the traditional "free lead" model is dead and what's actually working right now in paid advertising.
I used to generate 500-1,000 free leads every single week through webinars and challenges. Sounds impressive, right? Wrong. Those leads were garbage - they weren't converting, and I was bleeding money trying to turn them into customers.
Here's what I discovered: 100 buyer leads are infinitely better than 1,000 freebie seekers. Last week alone, I generated 609 PAYING customers at $5 each, and when we bumped it to $10, the results stayed consistent. The kicker? My ad spend to acquire these paying customers was roughly the same as what they paid me, making my lead acquisition essentially FREE while pre-qualifying serious buyers.
In this episode, I break down:
➡️ The shocking math behind why "free" leads are actually more expensive than paid ones
➡️ How I went from 20-30% conversion rates (instead of the dismal rates from free leads)
➡️ My exact $5-$10 low-ticket strategy that's revolutionizing how coaches and consultants generate leads
➡️ Why the advertising landscape shift makes this the perfect time to implement this strategy
➡️ The psychology behind why someone who pays $5 is 10x more likely to buy your high-ticket offer
➡️ My 72-hour urgency framework that creates massive action
➡️ The bonus stacking method that makes a $5 offer feel like highway robbery (in a good way)
This isn't just theory - I'm sharing real numbers from real campaigns I'm running right now. If you're a coach, consultant, mentor, or online educator struggling to make your ads profitable, this episode will completely transform how you think about lead generation.
The old model of free webinars and challenges is broken. It's time to embrace the new reality of paid lead generation that actually works.
