Why Does Everyone Need A Website (Even If You Don’t Have A Business)

Back in the 1990s when the internet was first coming of age, having a website was like a badge of honor that only the elite, or skilled had. If you had a website, you “made it” – and this led to the tech bubble of the early 2000s, 2001 where if you had .com after your name and were publicly traded and you can make billions of dollars

Fast forward to Web 2.0, and Social Media – we interact with the web completely differently than we did back in the 1990s. Websites became these portals to learn from & engage with. We used them not only for information, but with the creation of Social Media – the internet became a part of our every day life, and the value of a website became seemingly diminished

Now, we’re in 2019, where it seems like everyone who’s anyone is a podcaster, blogger, runs an ecommerce business, has an app, you name it, but there’s still those of us who are just normal every day people that are good with just having a Facebook Page, and an Instagram.

This is changing – and the future is changing. For you to stay ahead of the curve, and ahead of the game – you have to have a website. You need a presence that connects you with the world around you. It’s a form of digital real estate and you are staking your claim in the digital landscape of tomorrow.

Up until now, this year, that entire process has been extremely complicated, for most people – they don’t know where to start. This has been solved with products like Squarespace, and online courses like Website Building Made Simple are designed to help eliminate that technical barrier of entry, and help catapult you from where you are now – to having a professional website that gets results for you.

Even if you don’t have a company, or a business, having a website is an import thing for you to have moving forward in the new digital economy that is being birthed right now.

We are at the cusp of an entirely new version of the internet, and those who will succeed are those who take action NOW and start building their online presence. If you start today, you will be years ahead of 98% of the world population that still doesn’t understand the value of all of this.

The way the internet and computers are right now will appear as archaic to us in 10 years from now as computers did in the 1950s.

If you have something inside you that you want to share, you need to build a website around that thing.

If you offer a product or service to people, you need a website to inform people about what it is that you can offer.

If you have a desire to mobilize your voice and get your thoughts out there in a way that can impact people for the future, you need a website.

Even if you don’t know where to start, having a digital website that features your resume, and accomplishments, as well as links to your Social Media, Facebook, YouTube, Instagram, LinkedIn – can help you get a job with an employer. On your resume you can direct them to your website, and you can develop the narrative of who you are and share with people more about you.

Automatically, to employers, having a website increases your social value to them exponentially. So if anything, have a website that you craft around you – BRAND YOU – and who you are. You will be prepared for the future of the next generation of the internet, and ahead of the curve.

If you don’t want to get left behind in the future, with robots and AI and jobs disappearing left and right, you have to build a website for yourself.

Download my course, Website Building Made Simple (coming soon) and get started preparing yourself for the next generation of the internet – and the future that is being created right in front of us. Don’t get left behind!

How To Pick The Best Squarespace Template

The first step when you are building a site on Squarespace is to pick the best template – and decide the wireframe of how you want your site to be designed.

I go into this topic in depth in my course Website Building Made Easy. I wanted to give this to you guys as well, for free, here on my blog because I believe it’s one of the first places that people need to start when they are deciding how to build their site.

Squarespace offers numerous templates and themes for building your site, all of which are very different from one another.

Squarespace uses common tools to build your site with very different templates to arrange how each part appears.

This website, for example is built on the Bedford Template. The reason I chose the Bedford template is because it is the the best design out of the box for blogging, influencers, and course creators. It also gives you a sidebar on your blog, which you can see, if you’re on a desktop, over to the side on the screen or below my post if you’re on mobile.

You have to first decide what the purpose of your site is. For most people, I would recommend the Brine Template, because it allows you to create beautiful modern layouts without very much expertise. Many other templates are also part of the Brine Family:

• Aria

• Basil

• Blend

• Brine

• Burke

• Cacao

• Clay

• Ethan

• Fairfield

• Feed

• Foster

• Greenwich

• Hatch

• Heights

• Hunter

• Hyde

• Impact

• Jaunt

• Juke

• Keene

• Kin

• Lincoln (discontinued)

• Maple

• Margot

• Marta

• Mentor

• Mercer

• Miller

• Mojave

• Moksha

• Motto

• Nueva

• Pedro

• Polaris

• Pursuit

• Rally

• Rover

• Royce

• Sofia

• Sonny

• Sonora

• Stella

• Thorne

• Vow

• Wav

• West

In my course, Website Building Made Easy, I go over every type of Squarespace template, and how to set it up for your unique scenario & use case. Over 10.5 hours of training to help you build your site right, the FIRST time!

When deciding which template to start with, first look at EXAMPLE sites built with that template. Every template in Squarespace has a portfolio built in to review.

1.) Go to Squarespace.com

2.) Click on “Templates” at the top of the site (navigation)

3.) Highlight your mouse over a template, and click “Preview *Template Name*” for example Preview Wells’

4.) Scroll down below the preview, down the page, and see “Customers Using This Template”

You will then find other customer sites that use that template.

You can then start to envision your site being built with that template itself!

When choosing a template it’s important for that template to be able to serve you, and serve your goals the best possible way.

By using the comparison charts below, you can decide on which features of your site are most important to you.

Then, you can start a Free Trial of Squarespace, and play around with things!

To get the most in-depth training on the internet about Squarespace, from start to finish for anyone, grab your copy of my course Website Building Made Easy, and you will be ahead of the curve of most people in your position trying to build sites with Squarespace!

Squarespace has a template comparison chart page that goes in depth on the following points:

1.) Page Types

2.) Site Layout

3.) Navigation

4.) Mobile

5.) Blog Pages

6.) Gallery Pages

To see all 6 comparison charts, visit https://support.squarespace.com/hc/en-us/articles/228344967-Template-comparison-charts (I’ve only posted one of them here)

Below is the chart I found from Squarespace.com for the basics of site layout.


To see all 6 comparison charts, visit https://support.squarespace.com/hc/en-us/articles/228344967-Template-comparison-charts (I’ve only posted one of them here)